SELECTED WORK

NBA Royal Court

Associated
NBA
DE-YAN

Skills
Creative Direction
Design Direction
Experiential Design
Spatial Design
Interior Design
User Interface
User Experience
Game Design

About
A race to the throne in an interactive culture clash between baroque era opulence and streetwear culture.

Meta Labs

Associated
Meta
DE-YAN

Skills
Creative Direction
Design Direction
User Interface
User Experience
Game Design

About
Meta’s first retail experience centered around their Ray Ban sku. We created an interactive experience centered around low-rider culture to pay homage to the local community.

Pixel Arena

Associated
Google
NBA
MediaMonks

Skills
Creative Direction
Design Direction
User Interface
User Experience
Game Design

About
We created the world’s first basketball themed metaverse designed for NBA fans.

adidas DSG

Associated
adidas
Dick’s Sporting Goods
MediaMonks

Skills
Creative Direction
Design Direction
Motion Design
XR
User Interface
User Experience

About
An interactive XR experience designed to show the product benefits of the new predator heel in store at Dick’s Sporting Goods.

Pepsi Pop Star

Associated
PepsiCo.
Jam3

Skills
Creative Direction
Design Direction
Motion Design
Experiential Design
Spatial Design
Game Design
User Interface
User Experience

About
A permanent non-ride attraction at Hersheypark, giving guests the chance to step into the shoes of a pop star. We designed the entire space, as well as an interactive rhythm game.

Medal of Honor

Associated
Oculus/Meta
EA
Jam3

Skills
Creative Direction
Design Direction
Motion Design
User Interface
User Experience

About
A heavily awarded interactive web experience designed to recreate the experience of the VR version of Medal of Honor on the web. A pioneer in web Z-Depth experiences.

Levi’s Wynwood

Associated
Levi’s Strauss & Co.
Jam3
Anthemic

Skills
Creative Direction
Design Direction
Experiential Design
Spatial Design
User Interface
User Experience

About
To promote the release of their FutureFinish technology, we created an experience where artists would design a pair of jeans, we’d print them on site, and drop them to lucky guests by way of a giant neon drop clock. Scan, and redeem in our infinity room carousel.

‘Seasons of Love’
Music Video

Associated
FOX Broadcasting
Jam3

Skills
Creative Direction
Design Direction
Motion Direction

About
We created a music video to promote a live version of RENT the musical on Fox. We enlisted the help of hundreds of fans to submit versions of themselves singing “Seasons of Love” and edited into an engaging, graphic music video.

2025

Parcel Labs